Walk. Run. Fly. Build with WRF.
One ladder from first idea to lasting company - for founders building in homeland security, forensics, defence, dual-use and deep-tech. Join at the stage that fits, and move up when the evidence says you are ready.
Where Are You on the Ladder?
Three quick questions. We'll point you to the program that fits - and what happens next.
A
An idea, or early validation
B
A product with first customers
C
Real traction and a plan to scale
D
Looking for a hands-on building partner
WRF Origins
Turn an idea or prototype into evidence: real customer conversations, a clean company set-up, a risk check and an investor note.
The enterprise read. For an established company, the same gate is a diagnostic: where the growth is, and what stands in the way.
Duration
12 weeks
For
Ideas & early ventures
Outcome
An evidence pack
Ready to move on when
A buyer has said yes in writing.
01
Assessment
Founder, idea, market and technology
02
Business model
Problem, customer, value, revenue, GTM
03
Validation
Customer discovery and competitor mapping
04
A buyer's yes
A signed letter of intent or a paid pilot
05
Foundation
Incorporation, agreements, cap table
06
Foundation
Incorporation, agreements, cap table
07
Build plan
Roadmap, technology, milestones
08
Financial readiness
Model, unit economics, use of funds
09
Risk check
A first look at what could stop the venture
10
Investor readiness
Deck, narrative, data room, investor note
WRF Momentum
From first customer to repeatable sales: a sales plan, a testing and certification road map, a data room and a first raise.
Duration
16 weeks, then monthly
For
First customers
Outcome
Ready to move on when
Paying customers, a funded round, or a trial order.
01
Product-market fit
Evidence the product is pulled, not pushed
02
Sales
A repeatable, measurable sales motion
03
Marketing
Positioning and demand that compounds
04
Enterprise BD
Doors to serious institutional buyers
05
Technology
Testing and certification road map
06
Operations
Processes that free founders’ time
07
Unit economics
Margins that improve with scale
08
Fundraising
The right capital or grant, at the right time
09
Security
Data and systems protected early
10
Governance
Board rhythm and clean reporting
WRF Elevate
A part-time senior team in finance, operations, risk and investor relations, with board-ready reporting, for companies preparing for investors, a sale or a listing.
Duration
For
Outcome
Also for
Profitable SMEs and family businesses preparing for investors, a sale or a listing.
01
Scale strategy
Where and how to grow next
02
Strategic customers
Anchor accounts that define the category
03
Internationalisation
Entering new markets with discipline
04
Capital
Growth capital, partnership, debt or profit
05
Leadership
Finance, chief of staff, risk, investor relations
06
Governance
An institutional board and controls
07
Resilience
Continuity and crisis readiness
08
M&A
Buying or combining for capability
09
Reputation
A trusted brand with every stakeholder
10
Exit
Options kept open, on your terms
WRF Co-Build
Two versions, never mixed. Studio-originated: WRF brings the problem and early backing and recruits a founder. Partner-build: your company asks WRF to build a new business line with it.
Duration
For
Outcome
A new venture with evidence
Kept clearly apart
So everyone knows who owns what.
01
Embedded operators
WRF people working inside the venture
02
Ecosystem access
Investors, enterprises and government
03
Capital readiness
Structured for the right raise
04
Gate reviews
Continuation decided on evidence